Mark Zuckerberg recently made headlines when he sported a $900,000 Greubel Forsey “Hand Made 1” watch while announcing Meta’s decision to end its partnerships with U.S. fact-checking organizations. This decision marked a significant shift in the company’s approach to content moderation, as Zuckerberg emphasized Meta’s renewed commitment to free expression across both Facebook and Instagram platforms.
The watch itself, which drew considerable attention, is a testament to the fusion of luxury and precision craftsmanship. The Greubel Forsey “Hand Made 1” is a highly exclusive timepiece, with only 2–3 pieces created each year, making it an exceptionally rare item. The watch’s intricate design and craftsmanship are entirely handmade, underscoring the brand’s dedication to traditional watchmaking techniques.
Zuckerberg’s choice to wear such a high-end, bespoke watch during this announcement likely added a layer of symbolism to the moment. His decision to pivot away from U.S. fact-checking partnerships while aligning himself with a symbol of exclusivity and artistry reflects Meta’s broader aim to shape its image as a leader in championing open dialogue, even amid growing scrutiny over social media’s role in shaping public discourse.